Strategists, storytellers, and cultural translators.

For more than 25 years, Shonda Hatch has worked at the intersection of communication, culture, and community, helping organizations understand what resonates with people, builds trust, and inspires action.

Her work has always centered on understanding people, how they connect, what they value, and how stories help move ideas from information to impact.

Long before founding The Parks Collective Agency, Shonda spent decades building trust with audiences across the country as a broadcaster, programmer, educator, and community leader. Her career spanned Oklahoma, Louisiana, Georgia, Kentucky, Missouri, and Ohio, where she learned firsthand how messages travel through communities and why some stories create lasting impact.

As a nationally recognized media personality, she spent more than two decades behind the microphone connecting with audiences across multiple markets, including Cincinnati, Cleveland, Columbus, and St. Louis. Through radio, public speaking, community engagement, and strategic communications, she became known for her ability to turn conversation into connection and connection into action.

Her understanding of storytelling deepened in 2015 during her son Boogie's 99-day NICU journey. What began as a personal experience became a powerful lesson in how stories can mobilize communities, inspire generosity, build awareness, and create meaningful support for families navigating difficult circumstances.

Over the years, Shonda has helped lead public health messaging campaigns, supported community engagement initiatives, taught future communicators through Ohio Media School, and developed programs that use storytelling as a tool for literacy, wellness, workforce development, leadership, and social impact.

Her work has included partnerships, campaigns, and initiatives with organizations such as Cincinnati Public Schools, Christ Hospital, the Ohio Department of Education, the Ohio Department of Insurance, JPMorgan Chase, Fifth Third Bank, Ford, BET, T-Mobile, and Mercedes-Benz.

Today, she brings those experiences together through The Parks Collective Agency, a storytelling and social impact firm that helps organizations transform ideas into experiences people can feel, remember, and act upon.

Under her leadership, PCA has developed initiatives including Future Story Lab™, Lit + Social™, Sis, How Is Your Heart?™, Let's Go To Work™, Story Lounge™, and The Perfect Story™. Each program is rooted in a simple belief: when people feel seen, heard, and understood, they are more likely to engage, belong, and thrive.

She is also the author of Sis, Check On Your Heart, a real talk wellness guide for women putting themselves back on the list, and The Misadventures of Boogie & Friends children's book series.

Shonda believes stories are more than content. They are how communities build trust, how organizations create connection, and how people discover what is possible.

Ebony Robinson is a business strategist, executive coach, and leadership advisor with a passion for helping people and organizations grow with intention.

With an MBA and more than 15 years of leadership experience, she has guided professionals, entrepreneurs, and executive leaders through strategic planning, business development, leadership growth, and organizational transformation.

Known for her ability to bring clarity to complexity, Ebony helps leaders identify opportunities, strengthen operations, and align vision with execution. Her work spans executive coaching, leadership development, business strategy, team engagement, organizational effectiveness, and long-term growth planning.

At The Parks Collective Agency, Ebony serves as a strategic thought partner and leadership advisor, helping clients transform vision into action. As an MBA-trained strategist, executive coach, and accomplished business leader, she brings a depth of experience that strengthens PCA's ability to serve organizations at every level, from emerging entrepreneurs and growing nonprofits to executive leadership teams and established institutions.

Her expertise in leadership development, organizational strategy, workforce engagement, business growth, and executive coaching helps clients move beyond ideas and into sustainable action. She helps organizations build the clarity, alignment, and capacity needed to support growth, ensuring that powerful stories are matched by strong leadership, sound strategy, and lasting impact.

Her presence reflects PCA's commitment to serving not only communities and audiences, but also the leaders responsible for guiding them. Known for her business acumen, strategic insight, and ability to bridge vision with execution, Ebony helps ensure that PCA's work is supported by the leadership and organizational capacity required to sustain meaningful growth.

Tionna Baker is a communications professional and experience leader known for bringing ideas to life with excellence.

With a background in media, production, aviation, and customer experience, she has developed a reputation for leading teams, managing logistics, and delivering seamless experiences.

At The Parks Collective Agency, Tionna serves as Story Experience Lead, helping transform vision into reality through activation leadership, partner coordination, and on-the-ground execution.

Known for her calm leadership, reliability, and attention to detail, she helps ensure every PCA program, event, and client engagement is delivered with professionalism, care, and impact.

Roberta Hatch is a seasoned financial management leader, ministry leader, and trusted advisor with more than 40 years of government service and leadership experience, including more than 35 years supporting Department of Defense financial operations through the Defense Finance and Accounting Service.

Alongside her distinguished public service career, she has spent more than four decades in ministry leadership and service. She brings a unique blend of financial expertise, operational discipline, and faith-centered leadership to every organization she serves.

Throughout her career, Roberta has led complex accounting and financial management operations, strengthened internal controls, supported audit readiness initiatives, and guided teams through major system transitions supporting military service members and operations around the world.

Her expertise spans financial management, accounts payable, compliance, workforce leadership, organizational accountability, and financial stewardship.

In addition to her professional accomplishments, Roberta holds a Master of Divinity and has spent more than 40 years serving in ministry, providing leadership, mentorship, encouragement, and spiritual guidance to individuals, families, and communities.

Her commitment to service, integrity, and stewardship has remained a consistent thread throughout both her professional and ministry work.

At The Parks Collective Agency, Roberta serves as Financial Operations & Compliance Advisor, helping ensure the agency's work is supported by strong systems, sound business practices, and responsible stewardship.

Her wisdom, leadership, and unwavering commitment to excellence help provide the grounding that allows PCA to grow with integrity and purpose.

Known for her professionalism, faith, and steady leadership, Roberta serves as a trusted advisor and cornerstone of PCA's commitment to accountability, stewardship, service, and lasting impact.