A back-to-school activation that earned its sponsor's name.
When Chase wanted their dollars to land in the community, not just on a banner, PCA built the program around the people it would actually serve.
PCA designed and produced the Hartwell Back-to-School Bash as the activation deliverable for JP Morgan Chase's community sponsorship. Held at Hartwell Elementary on August 13, 2026, the program brought students, families, and Chase staff into the same room for a day of resource distribution, financial literacy programming, and storytelling that introduced families to the people behind the bank.
The activation was built to do what most check-passing sponsorships cannot: produce an ongoing relationship between a national brand and a hyper-local community.
- Full activation produced and executed turnkey
- Direct relationship between Chase and Hartwell families
- Storytelling content captured for ongoing brand use
- Pipeline established for follow-on programming